Colour has a special importance in human culture in general and Arab culture in particular. The Holy Quran uses colours according to its indications and signs. White colour, for example, indicates something to Arabs differs from that of other nations. According to Arabs, it indicates cheeriness, gladness and happiness, while black colour indicates sadness, sorrowness and gloominess. The Holy Quran uses white to refer to people of Paradise: their faces and clothes, while black is used to signify people of Hell; their sorrowness and gloominess. The same indication goes with other colours. Green colours. The green color indicates growth and fertility, while yellow indicates beauty. Hence, the researcher tries to find the relation between the Arab thought of colour and what the Holy Quran presents.